Creative Director / Copy
Blog-1-Image-3-1920-x-1080-px-RGB-72-ppi-Sigrid x Goretex_Photo@JohannesLovund_HiRes-7549.jpg

GORE-TEX Tested for Life TRYOUTS

 

GORE-TEX products’ ruggedness is the result of rigorous testing. We invited inspirational people all over the world to test GORE-TEX garments in real life and show how they enable their passions. 

The breathtaking archipelago of Lofoten, just below the arctic circle, is the absolute mecca for cold water surfing, and it's been on Olle's bucket list for quite a while. His TESTED FOR LIFE Tryout of the GORE-TEX INFINIUM™ product technology in his Norrøna jacket took him to this remote destination, where he went on a hunt for the best hidden surf spots.
Julia Mancuso is taking a leap of faith in her TESTED FOR LIFE Tryout. She's putting GORE-TEX products to the test in picturesque Chamonix, the capital of extreme sports, by taking her passions to new heights--the skies.
In this TESTED FOR LIFE Tryout, Kevin explores Berlin determined to find pieces by elusive street artist Invader, who scattered his works around cities across the globe-with a few gems hidden in the German capital.

ROLE: CREATIVE, CONCEPT DEVELOPEr, copywriter